Descripción:
Magento es una plataforma de comercio en línea, de código abierto (Open Source), con el que se pueden llevar a cabo todo tipo de proyectos relacionados con la venta en línea. Magento permite la construcción de un sitio totalmente a medida y tener control absoluto sobre las funcionalidades del canal de venta. Gracias a su concepción de sistema modular, es altamente flexible y escalable. Gracias a su filosofía de código abierto, cuenta con el apoyo de una comunidad muy activa y extensa de desarrolladores. Por estas dos características y la inteligencia con la que está desarrollado su núcleo, se ha convertido en el software en línea de comercio electrónico más popular y usado en todo el mundo.
Objetivo:
Con este Curso de Comercio Electrónico con Magento podrás crear tus proyectos e-commerce y descubrir todas las funcionalidades que ofrece entre las que se destacan la gran flexibilidad en el diseño y el panel de control. Consigue configurar de una forma rápida y robusta un sitio web completo con el que puedas gestionar el catálogo de productos de tu empresa.
Temario:
Parte 1: Instalación
Instalar localmente | Requerimientos | Instalar en servidor
Parte 2: Configuración general
Instalación óptima | Gestionar tiendas | Establecer parámetros principales
Parte 3: Categorías y atributos
Valores por default | Ajustes al catálogo | Conocer y trabajar con atributos | Crear tus propios atributos | Utilizar categorías | Crear tus propias categorías
Parte 4: Productos
Añadir productos | Añadir información, precios y metainformación a un producto | Añadir imágenes a productos | El inventario | Relacionar productos con categorías
Parte 5: Más allá de la adición de productos
Productos virtuales y productos descargables | Añadir un producto virtual | Añadir un producto descargable | Productos agrupados | Crear un producto configurable
Parte 6: Gestionar clientes
Configurar la sesión de invitado | Newsletters | Configurar las opciones de contacto | Configurar las opciones para el cliente | Registrar y gestionar una nueva cuenta | Adición de clientes
Parte 7: Pagos
Métodos de pago más comunes | Ventas a través de Paypal | Configurar proveedores de servicio de pago
Parte 8: Configuración de envíos
Procesos de envío y acuerdos de envío | El método de envío por default en magento | Gestionar tarifas de envío | Calculando costos de envío
Parte 9: Personalizar la apariencia de la tienda
Themes de magento | Página de inicio, páginas CMS y bloques estáticos | Eligir entre un theme listo para su uso y un theme personalizable | La instalación y personalización de un theme | Manipular headings, columnas y manera general en que se muestra un theme
Parte 10: Cumplimiento de pedidos
Órdenes de compra en el frontend | Gestionar órdenes de compra | Órdenes de compra en el backend | Crear y gestionar notas de crédito
Parte 11: Mantenimiento y administración de la tienda
Ajustes generales | Ajustes web | Información de contacto, impuestos, moneda y stock | Cacheo, índices, logs y respaldos de la base de datos | Google Analytics, Error 404 y escalamiento
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