Tu tienda en línea, sin morir en el intento.
Descripción:
Este curso, dictado en colaboración por expertos profesionales de 🇲🇽 México y 🇨🇴 Colombia, es una guía paso a paso para cualquier persona interesada en crear una tienda en línea y/o llevar un negocio al terreno digital.
Objetivo:
Al finalizar el curso el participante habrá implementado su tienda en línea.
Aprenderá los aspectos técnicos necesarios para crear la tienda. Sabrá identificará las estrategias de marketing digital para agregar valor a su e-commerce y conseguir que se posicione, se diferencie de la competencia y sea único.
Temario:
- Panorama actual del comercio electrónico.
- Comercio electrónico en el mundo
- Comercio electrónico en México
- Marketplace vs plataformas de comercio electrónico.
- Plan de negocios
- Estudio de público objetivo
- B2C, B2B, H2H
- Producto mínimo viable
- Branding
- Web vs. Mobile
- Consideraciones legales e impuestos
- Design Thinking
- Hosted Shopping carts
- Shopify
- Configurar una nueva tienda
- Órdenes
- Pagos
- Envíos
- Reportes
- Catálogos
- Códigos de descuento y fidelización
- Configuración de Blog y más páginas
- Personalización de tu tienda
- Shopify
- Self-hosted Shopping carts
- Woocommerce
- Dominio, hosting y consideraciones
- Opciones de instalación
- Configurar una nueva tienda
- Órdenes
- Pagos
- Envíos
- Reportes
- Catálogos
- Códigos de descuento y fidelización
- Configuración de Blog y más páginas
- Personalización de tu tienda
- Integración con aplicaciones de terceros
- Woocommerce
- SEO -Optimización de mecanismos de búsqueda.
- Keywords descriptivos y url’s amigables
- Google search console
- Reforzar SEO con imágenes adecuadas
- Mejores prácticas al generar contenido para tu tienda
- Estándar de exclusión con Robots.txt
- Envío de sitemaps xml a motores de búsqueda
- Optimizar velocidad de carga
- Marketing y analitica
- Social media marketing
- Email marketing
- Content marketing
- Advertising
- CRM y otra herramientas
- Informes y reportes con Google Analytics
- Social insights
- Importación y exportación
- Proyecto final
Próxima fecha de inicio:
27 de Julio de 2020 en 2 horarios.
De lunes a viernes de 8:00 am a 10:00 am y de 8:00 pm a 10:00 pm.
Los cursos inician el mismo día, si pierdes una sesión por la mañana puedes tomarla por la noche, y viceversa.
Inversión:
Precio regular $4000 MN + IVA
Promoción por lanzamiento 50% de descuento durante el mes de junio.
Si estas en Colombia puedes depositar a la siguiente cuenta:
Cuenta de ahorros AV-Villas 007733970
$400,000 COP
Una vez hecho el deposito te pedimos por favor enviar el comprobante a info@kmmx.mx
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