Descripción:
Los proyectos se ven afectados por las limitaciones de tiempo, costo, alcance, calidad, recursos, capacidades organizativas y demás aspectos que los hacen difíciles de planificar, ejecutar, administrar y finalmente tener éxito. Por esta razón el Design Thinking es una metodología que se implementa principalmente en empresas en donde se busca generar ideas innovadoras para la creación de productos o servicios. Estas ideas no solo se caracterizan por ser innovadoras, sino también por ser acertadas al estar enfocadas en satisfacer las necesidades de los usuarios finales. A pesar de su nombre, el Design Thinking se puede utilizar tanto en diseño como en otras áreas y si se realiza apropiadamente, puede tener resultados bastante interesantes en diferentes proyectos creativos.
Objetivo:
En el Curso de Design Thinking Professional Certification (DTPC) podrás conocer la importancia del Design Thinking y aprender cómo aplicar esta metodología en diferentes proyectos.
Temario:
Parte 1. Introducción y Digital Age
¿Qué es Innovación? | Innovación en Servicios | Innovación en Productos | Innovación en Procesos | Beneficios de esta Certificación | Transformación Digital | Conceptos Relacionados | Ejemplos de Transformación Disruptiva
Parte 2. Conexiones con Design Thinking y Definiciones Claves
¿Qué es Lean? | ¿Qué es Agile? | ¿Cómo se conectan? | ¿Qué es un Modelo? | ¿Qué es un Framework? | ¿Qué es una Técnica? | ¿Qué es una Metodología?
Parte 3. Design Thinking y Fases
¿Qué es Design Thinking? | Características de Design Thinking | Empatizar | Definir | Idear | Prototipar | Evaluar Ejemplo de Alto Nivel de las Fases de DT | Comportamiento de las Posibilidades | Proceso de Pensamiento | Número de Métodos | 7 Atributos Clave de Design Thinking | Multidisciplinary Teams | Optimistic Mindset | Conceptualization
Parte 4. Empatía y Definir
Definición de Empatía | Mapa de Empatía | Método Persona | Mapa de Actores | Observación | Habilidades de Investigación | Técnica Journey Maps | Creación de un Customer Journey | Técnica Interview | Investigación | Definición del Problema | Punto de Vista – Point of View (POV) | Buenos Puntos de Vista (POV) | Crear Mapas Mentales “¿Cómo podríamos nosotros?” | HMW Lista de Verificación de Lectura Crítica | Técnica Affinity Diagram
Parte 5. Ideación y Prototipar
Ideado | Ideación | 7 Reglas de Generación de Ideas | Brainstorming | Método ¿Qué pasa sí? (¿What If…?) | Brain Dump | Reverse Brainstorming | SCAMPER | Técnica de Priorización | ¿Por qué Prototipar? | ¿Para qué nos sirven? | Storyboard Technique | Lego
Parte 6. Evaluar y Certificación
¿Por qué evaluar? | ¿Cómo evaluar? | Focus Group Techniques | Pruebas de Usabilidad | Recursos Recomendados y tips para aprobar el examen de certificación
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